a global luxury brand inspired by Princess Jovanna , an Italian princess of Italy and a Bulgarian queen that actually existed . The name of the brand , J.ESTINA , was derived from Princess Jovanna The tiara , the symbol of the brand , symbolizes Princess Jovanna . Collections and stories of J.ESTINA were inspired by the lifestyle of Princess J.ESTINA with the influence of modern and trendy emotions . J.ESTINA produces jewelry and handbags , and pursues a high chic lifestyle of the current era through J.Estina Red . the high - taste fashion jewelry and Jeux Perfume , the French premium perfume that were newly launched in year 2014 .
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