Introduction:

OVERVIEW
The Standard is Hong Kong's biggest circulation English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong.

Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.

The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), Apple iPad app, Nokia OVI app and Facebook (www.facebook.com/thestandardhk), it delivers the most updates news to readers round the clock, all at no cost.

Market Positioning
* The Standard is the "First Free English Daily Newspaper in Hong Kong".

* News sections present the latest Local, Business, China, World and Sports events, while the Features sections cover a wide range of topics.

Different industry categories of The Standard's current Advertisers
Airline, Travel & Tourism Hotels, Resorts & Club Associations

Arts & Culture Hospitals & Pharmaceuticals

Banking, Finance, Investment & Insurance Motor

Computers & Information Technology Property (Local & Overseas)

Education Retail & Shopping

Electrical & Household Appliances Restaurants & Bars

Events, Exhibitions & Awards Telecommunications

Food & Beverage Transportation & public utilities

Government Bodies & Associations TV, Media & Online Portals

Home & Decor Watch & Jewelry

Publishing Days
Monday to Friday (5 days a week), except public holidays

Format
Full-color, Tabloid

Circulation and Distribution
Distributed at more than 200 street points.

The paper is also distributed in corporations, luxury residential estates, professional associations, exclusive membership clubs, government offices, private and public hospitals, local and international schools, universities and other educational training centers.

The Standard is also available in selected premier coffee shops, airlines, hotels and restaurants, gas stations and car parks, shopping malls and high-end recreational activity centers.

It is also distributed in Macau - in hotels, airlines, government offices and selected street points.

Keyword:

Hong Kong News , newspaper

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